Social Media Advertising
You already know how important it is to have a presence on social media. You can put your social channels to work for you by executing a carefully thought out advertising plan on Facebook, Instagram or Pinterest.
Pay Per Click Advertising
Pay Per Click (PPC) advertising is one type of online advertising where your ads are displayed when people type your target keywords into search engines. Remarketing works on websites within the Google Display Network so your banner ads are displayed to your website visitors after they have left your site and visit another.
Why Do You Need PPC?
Are you trying to rank on Page 1 for your keywords and do not want to wait for the slower organic SEO results? PPC advertising will get you on the first page of Google instantly, although highly competitive keywords come at a price.
From numerous survey results, 62% of businesses use PPC to increase traffic to their website and get more leads. Of these 57% are using PPC to increase online sales revenue. To get more conversions from people who have already shown interest in your products/services we use remarketing so your banner ads “follow” your prospects even after they leave your website.
PPC delivers instant targeted traffic, leads, and sales to a businesses! When visitors leave your website targeting can still turn them to customers! Get a PPC and a Remarketing consultation now!
Advantages of Pay Per Click Marketing
You only pay for clicks. With traditional advertising, you pay a huge amount for media exposure to a wide audience but are unable to target users based on actual search and intent. With PPC, you get exposed to a targeted audience and pay only when someone actually clicks on your ads. Even if we are displaying banners with your phone number on them, you do not get charged when someone calls your phone number, only if they click on the ad.
With Remarketing, you get the ability to target those who have visited your website with banner ads visible to them when they visit other websites within the Google Display Network. You get free impressions enhancing your brand’s exposure as you only pay when someone clicks on your banner ads. You may target those visitors who have not converted into customers yet, or you may also target existing customers to continue doing business with you.
How We Can Help
- Account Setup
- Market and Keywords Research
- Campaign and Ad groups Setup
- Advertising Budget Management
- Targeting Options
- Conversion Tracking
- A/B Testing
- AdWords Remarketing